Research. Insights. Strategy.
Figure Strategy leverages quant and qual research to uncover consumer truths that inform sharp, impactful brand strategy.
Figure’s Specialties include:
Testimonials
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Managing Director
Brand Consultancy and Advertising Agency -
Head of strategy - design and advertising agency
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Insights Director and Partner - brand consultancy and advertising agency
Meet Figure Strategy
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Jen Gibbons, Founder
Past Client Experience:
National Geographic, 21st Century Fox, MasterCard, Beam Suntory, McDonald’s, FritoLay, Nike, VF Corporation, GSK, and many more!
With a background in math and a passion for people, I enjoy leveraging both qual and quant research methodologies to uncover consumer insights that inspire impactful business strategy.
After graduating magna cum laude from NYU with an emphasis in economics and math, I began my career in New York doing brand consulting and equity tracking. I then moved to Boulder, Colorado to join Egg Strategy on the qual and then the quant side of the business, eventually becoming Senior Director. In 2015, I took a two-year gap from Egg to work in Sydney, Australia where I ran large-scale choice models and segmentations and picked up the use of the word "heaps".
When I’m not nerding out over perceptual maps, you can find me biking around Boulder or planning our next family vacation. I’ve lived in four countries and traveled in 24 others and can’t wait to add even more to the list!
