Meet Figure Strategy
Figure is driven by:
01. Clarity
We thrive on projects filled with complex data analysis and deep consumer conversations, but every minute we spend in the details is focused on the end goal of uncovering the sharpest, clearest insights that will power brands and inspire organizations.
02. Expertise
Figure’s projects are managed by experienced, senior-level strategists, not interns and recent grads. We leverage our past learnings from consulting the world’s largest companies to provide best-in-class research methodologies and powerful strategic recommendations.
03. Partnership
We want to partner with smart, driven clients who are looking to be guided and challenged, with a few brainstorm sessions and belly laughs along the way. If we all have to work, let’s have fun doing it!
Jen Gibbons, Founder
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After graduating magna cum laude from NYU with an emphasis in economics and math, I began my career in New York doing brand consulting and equity tracking. I then moved to Boulder, Colorado to join Egg Strategy on the qual and then the quant side of the business, eventually becoming Senior Director. In 2015, I took a two-year gap from Egg to work in Sydney, Australia where I ran large-scale choice models and segmentations and picked up the use of the word "heaps".
When I’m not nerding out over perceptual maps, you can find me biking around Boulder or planning our next family vacation. I’ve lived in four countries and traveled in 24 others and can’t wait to add even more to the list!
“Jen is both a right- and left-brained thinker, infusing creative approaches into otherwise stale research.”
Client Experience:
National Geographic
21st Century Fox
MasterCard
Beam Suntory
McDonald’s
FritoLay
Nike
VF Corporation
GSK
Testimonials
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Managing Director - brand consultancy and advertising agency
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Head of strategy - design and advertising agency
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Insights Director and Partner - brand consultancy and advertising agency
Get In Touch
Let’s chat about how Figure can help!
